Sunday, March 7, 2010

Emma Watson weaves her fashion magic for a goody-goody cause

Emma Watson weaves her fashion magic for a goody-goody cause
Harry Potter star Emma Watson is taking her first steps into a fashion career – but like her goody-goody character Hermione Granger, she’s keeping it strictly ethical.

The 19-year-old actress is close to clinching a deal with Fairtrade company People Tree to create a teenage clothing line, which she hopes to launch later this year.

The London-based firm’s organic clothes are sold at Topshop and online.

Emma, who is hoping to do a photoshoot this month, wants the range to have a ‘casual rock feel’ and has called on model Tafari Hinds – son of Massive Attack’s Horace Andy – to help.

She has said she is not a fan of celebrities cashing in on their names but a source said: ‘She’s a big supporter of ethical concepts so liked the idea of this.

'There’s also a lot of interest from other influential brands since her success as the face of Burberry.

'Acting is always going to take priority, but she’s keen to branch out.’

But the young star’s focus will soon be her studies. It is thought she will attend Brown University on Rhode Island.

A spokesperson for the actress said: ‘Emma supports many Fairtrade organisations but has no formal relationship with any company.’

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