Friday, February 26, 2010

Thousands of Women Swap Clothes Online to Save Money in a Recession

Thousands of Women Swap Clothes Online to Save Money in a Recession

While many businesses are suffering through the recession, one website that is thriving is the free fashion swap site which has received a massive 300% increase in direct hits to the site over the past 8 months. was the world's first fashion swap site, and has since grown to become the largest clothes swapping community online. It is the perfect way to look stylish in a recession, while making fashion green by being environmentally sustainable.

"I'm now receiving emails from women around the world saying what a difference has made in their lives since the down turn in the economy, and that it has helped curb shopping addictions and lessen credit card debt by enabling them to be in control of their spending habits and still be able to have the rush of receiving a new dress. There is definitely a direct correlation to the down-turn in the economy and the huge increase in women joining" says Chesher was created by Emily Chesher, 30, also known as The Swap Queen, in 2003 while she was a fashion design student. Living on her meek student budget Chesher couldn't afford to buy the fashion items that she adored, plus she was disillusioned by the negative environmental impact created by the fashion industry. Thus she put her mind to creating - a free fashion swap website that allows women world-wide to swap clothes 24/7 from the comfort of their own home.

Chesher says, " is free to use, and was created six years ago. When I created there were no other online clothes swap sites - we were the first! The economy and the environment weren't at the forefront of people's minds, and I had a lot of people telling me that I was crazy - that the idea would never take off"

Fast forward to 2009. With economic and environmental concern, has had to increase its servers on a monthly basis to keep up with the huge demand from members uploading swap items. From shoes to bags, cosmetics to designer fashion and vintage clothes, there are tens of thousands of members world-wide swapping and saving thousands of dollars a year through the site.

Not just a clothes swap site, also offers a strong social networking platform in which members chat in forums, create personal profile pages and make friends. "It has become a really thriving online community," says Chesher. "It was always my dream to have be a space where money didn't matter anymore. I found it refreshing to have an area online where we could enjoy fashion without having the guilt of spending attached" No guessing why one of the sites tag lines is experience guilt free shopping.

Chesher was also disillusioned by the environmental impact that fashion was having on the planet. "The waste created from the fashion industry is huge. We live season by season, sometimes only wearing an item once. It brings a smile to my face knowing that Ive created a easily accessible economically, socially and environmentally sound solution to an age old problem."

With its tag line 'open your world-wide wardrobe', fashion savvy women are taking heed and saving thousands of dollars by getting their fashion for free by swapping.

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