There's a new Drench advert about hit the TV. That's an advert for bottled water, by the way.
It's a tricky thing to sell because you can't be honest. You can't do this...
- MVO: Do you want water that you get from a tap for a fraction of one penny, but pay £1.50 for it, because it has a name on the bottle? You do? Then you want, Drench.
They didn't go with that advert idea. It's not 30-seconds long, so I think that's why they didn't go with it.
This time it's an advert with hamsters. Well, if meerkats can sell us car insurance, I'm sure hamsters and bottled water is a perfect fit.
The new ad looks set for cult success too as it shows real hamsters 'playing' musical instruments.
Small, furry and musically gifted. SuBo's got competition.